Social Media Marketing
Portland
The importance of social media for your business
Social media is an ever growing part of our culture. Facebook alone has 2.5 billion users and continues to grow every year. People spend almost 3 hours a day on social media and that number is only going to continue to rise. Now more than ever it is important to have a Social Media Marketing strategy for your business. You need to have a presence where your consumers are: social media is that place.
Each platform is unique and can serve your business in different ways. People use Instagram for something different than they use Facebook. Knowing the different platforms: the age groups that frequent them the most, the types of content that is most effective on each, and how to use them as a channel to drive traffic to your business will put you ahead of your competition.
Complimentary Consultation
The Big Four
Facebook is the largest social media platform and a powerful marketing channel. Not only do you have the ability to reach people organically through posts, lives, and comments, you also have the Facebook Ads platform.
Instagram is a rapidly growing platform, owned by Facebook, where you can reach your audience more consistently. Instagram focuses primarily on photos and short videos. The stories feature is a very powerful way to reach your followers.
YouTube
YouTube is the second largest search engine in the world (owned by the largest, Google). YouTube is a great platform for engaging your followers through video. And because it is also a search engine people can find your videos through organic search.
TikTok
TikTok is a rapidly growing platform, where users have a chance to go viral with their video content. With fun, funny, and creative videos up to 3 minutes long, you have a chance to engage your ideal clients in new ways!
Guidelines:
– Age: 30s-50s
– Content: posts, photos, videos
– Frequency: minimum 5x weekly
Guidelines:
– Age: 18-30s
– Content: photos, short videos
– Frequency: minimum 1x daily
Guidelines:
– Age: 20s-40s
– Content: longer videos
– Frequency: minimum 1x monthly
Guidelines:
– Age: 18-30s
– Content: short videos
– Frequency: minimum 1x daily
Engage Your Audience
There are other social media platforms as well, and they can be great marketing channels depending upon your niche. But we recommend that most businesses have at least these 4 social media accounts. These are the big guns in the social media world and you’ll get the best results starting here.
The most important part of a social media marketing strategy is consistency. Whatever channels you decide to use, you should be consistent in you ruse of those channels, and your engagement with your audience. You need to post frequently and be sure to reply to people who engage with your accounts. An engaged audience is a warm audience, and they will be more likely to buy.
What does a social media manager do?
We make social media fun and easy! Keeping up with your Social Media Marketing strategy is a lot of work. Posting, making videos, replying to comments on your accounts. Whew! It’s like having another job. Luckily, you don’t have to be the one to do everything. Growth Theory offers Social Media Management so you can stay focused on what you do best, running your company. We will put together a roadmap to grow your audience, engage your followers, and turn your customers into fans.
Let us turn your social media into a powerful part of your marketing strategy. Fill out the form on this page, or call us today!