facebook ads
Portland
How do Facebook ads work?
Facebook Ads are a powerful tool. Imagine being able to target potential customers based on their likes, dislikes, age, gender, career, or practically any other factor. You would be able to pinpoint people that are the most likely to purchase your product. Take for example a pet store; they have a new brand of dog food they are serious about selling and they want to advertise this product. With traditional marketing methods, you would just run an advertisement and hope that your potential buyer sees it. Facebook Ads have changed the game. Your ads can now be targeted to your perfect customer. You can pinpoint people who like brands related to pets, or who like certain pages associated with dogs. Targeting this audience will produce a greater return since you know they are most likely pet owners themselves. The power of Facebook Ads lies in the fact that we can be specific in our targeting.
Complimentary Consultation
Can i use them for my business?
The short answer is, YES! Facebook Ads will work for any business that is looking to acquire more customers. Every industry is a little different, but the beauty of Facebook Ads is they can be fine-tuned to fit your particular business’ needs. We here at Growth Theory prefer Facebook Ads because they are a more proactive marketing method than many other digital marketing channels.
With the average person spending 2.5 hours a day on Facebook, it is a perfect platform to find your audience and promote your business.
Facebook Strategy
1 - Brand Awareness
Brand Awareness is an introductory campaign designed to get your audience acquainted with your brand. This can be done through video views or free offers and is a great way to take a cold audience and warm them up to your brand. Getting people to buy from you when they have never heard of you is difficult. We tend to buy from people and brands that we recognize, and avoid those that we don’t. Taking the time to build brand awareness will pay off in the long run.
These campaigns are generally the least expensive to run, though you should not expect to see immediate results from them. This a process and it takes time.
2 - Conversion
Once you have warmed up your audience with some brand awareness campaigns it is time to start converting that warm audience into buyers. Conversion campaigns tend to be more expensive, but when optimized properly they yield a high return on investment.
This step in the process is when you run ads to your warm audience to ask them to buy something. (Many times these ads are run in conjunction with a funnel strategy.) This is the step where you send people to a landing page where they will wither buy a product, or sign up for your service.
3 - Retargeting
Have you ever had a customer come to your store, they look around, try on a few things, seem to be enjoying everything and then leave? I’m sure you have! Have you ever thought to yourself, “I wish I could find a way to get that person to come back?” Then this is the secret sauce you are looking for.
One of the most powerful features of Facebook Ads is the ability to retarget people who have already been to your website and advertise to them again. These are people who are warm traffic, they came to your website, they looked around, but for some reason, they didn’t fill out your lead form or buy your product. With Facebook Ads, you can send a specialized ad out to these groups and bring them back to your site for a second chance to make that sale/get that lead!
Call Now
The truth is Facebook ads have so many possibilities, and are an effective tool for growing your company. You don’t want to miss out! Call us to see how Growth Theory can take your Facebook marketing to the next level.